Strategic Planning: A small regional economy, open to global economic forces decided to pursue an export-oriented strategy in support of its economic development. Estudios Técnicos, Inc. organized and led a team of experts with ample experience in foreign trade promotion in small, open economics to assist the client. The result was a Strategic Plan for External Trade, which provided the basis for subsequent initiatives.

Market Research: One of the most important financial institutions in Puerto Rico wanted to measure the effectiveness of cross selling efforts conducted by the competition. Estudios Técnicos, Inc. recommended a longitudinal research design with the utilization of a user’s panel. The institution obtained updated and unbiased information, which allowed it to improve its client services and allocate promotional funds in a more effective manner, becoming more competitive in the marketplace.